About This Blog

About Why We Shred

Shredding is about the feeling you get when you’re pushing your limits and having fun. There are no haters here. When broken down we’re all pushing for the same thing: fun, freedom and fun.
- Shred’s Mission Statement

The goal of Why We Shred is to further Shred and Slytech’s mission statement by encouraging conversation about the gear we build, the sports and activities we can’t live without and the issues we feel passionate about.

  • By talking openly about our products and gaining feedback, we aim to speed up their continued development and improvement.
  • By relating stories from the field, we remind ourselves and others why we shred and hope to encourage others to push their limits.
  • By fostering dialog about important issues, we hope to grow awareness together and mobilize to create positive change to preserve the environment that allows us to Shred.
This all sounds so serious, we admit, however, there is sure to be plenty of goofing around, com-foolery, and just plain spastic action that’s a natural byproduct of the Shredding high.


If you stop by to read a post on WhyWeShred.com, go ahead and send us a comment at the bottom of the post. Feedback is the lifeblood of our relationship. While we do not sit at the controls clicking comments for approval, we will moderate and delete any comments that are hateful, hurtful or just plain dumb. Just go for it and use your best judgment.

Contact Us

While we’ve got a bunch of bloggers on the site, we encourage anyone who has a passion for our message and for shredding to submit their post. You can do so by emailing it to info[at]whyweshred[dot]com (replace [at] with @ and [dot] with . ). Include the following information:

  1. For the email subject line write: WhyWeShred.com Blog Submission;
  2. Include your name and a short bio so that we can provide credit for your post;
  3. If you attach a photo, please provide a caption and photo credits (include photographer’s permission and email address if different than the poster);
  4. Include any links to related websites;
  5. Any other details that may help us introduce your story.


Guidelines for Submission

We’re not big fans of overly verbose legal language and a litigious society, however, we do recognize the need to spell out certain guidelines that help us understand our personal rights:

By submitting posts, photo, or video material to WhyWeShred.com, you hereby grant Anomaly Action Sports srl its parent and affiliates a non-exclusive, fully-paid and royalty free, worldwide license to use, copy, modify, adapt, translate, reproduce, transmit and distribute such material on and through its website and other mediums. You attest to: (1) being the owner of the content submitted or otherwise have the right to grant license as explained in this section; (2) the content you submitted does not violate privacy rights, publicity rights, copyrights, contract rights or any other rights of any person. You agree to pay for all royalties, fees, and any other monetary compensation owed to any person by reason of submission to WhyWeShred.com.

The content in Why We Shred is protected by copyright and trademark laws and Anomaly Action Sports srl owns all rights in WhyWeShred.com and its content. With the exception of content submitted by you, you may not copy, modify, translate, publish, broadcast, transmit, distribute, perform, display or sell any content appearing in WhyWeShred.com.

If you aren’t quite sure whether your submission adheres to these guidelines, send us a note along with your submission and we will get back to you.


Contest Rules

There is no purchase necessary to win a prize. Contest entries should be received by the date specified in the post/ contest rules. Winner(s) will be chosen after the contest date expires and will be notified via email as well as on this blog. Winning-odds depend on the amount of submissions. The contest sponsor is not responsible for lost, late, misdirected, or incomplete submissions. The prize is non-transferable and substitutions will not be granted. Winners will be determined by the guidelines set forth in the contest post/ rules and the announced winner will remain final. If the winner of a prize does not respond or their notification is undeliverable, an alternate winner will be selected. By accepting the prize, the winner grants Anomaly Action Sports srl permission to use their name and/or likeness for purposes of advertising, trade, or promotion without compensation, unless otherwise stated by law. Anomaly Action Sports srl is not responsible for any damages or expenses possibility incurred as a result of this contest or the receipt of any prize. Winners are responsible for paying any income taxes on the value of the prize received. And of course, this is all void where prohibited by law.


Official Sweepstakes Rules

NO PURCHASE NECESSARY. Void where prohibited by law.

1. Who Can Enter: Limited to legal residents of the 50 United States and Washington DC, and the European Union, age 18 or older as of May 16th, 2012. Minors under the age of 18 must obtain the consent of their parent or legal guardian in order to enter the contest. Only one registrant per household is accepted. All federal, state, and local laws and regulations apply. Void where prohibited or restricted.
By entering this Sweepstakes, participants agree to be bound by these Official Rules and the decisions of the Sponsor and/or its agents. Odds of winning prize depend on the number of eligible entries received. BY PARTICIPATING, ENTRANTS AGREE TO ALLOW US TO PERIODICALLY SEND NOTIFICATION OF SPECIAL OFFERS AND PROMOTIONS VIA E-MAIL. IF AT ANY TIME YOU DECIDE THAT YOU DO NOT WISH TO BE CONTACTED FURTHER ABOUT SPECIAL PROMOTIONS VIA E-MAIL, FOLLOW THE INSTRUCTIONS IN THE E-MAIL.

2. How to Enter: Individuals receive one entry into the Why We Shred Sweepstakes by completing the registration form on WhyWeShred.com or Facebook.com/ShredOptics. Only one registration per household is accepted.
For those individuals not interested in entering online,  they may enter the sweepstakes by sending a postcard with their full name, postal address (including: street, apartment/suite number, city, state and zip code), phone number, and email address to: Anomaly Action Sports Sweepstakes, 9 Trafalgar Square, Suite 100 Nashua, NH 03063. Only one registration per household is accepted.

The mail-in entries must be postmarked May 16th, 2012 through August 7th, 2012, and must be received no later than 5 p.m. EST Time August 14, 2012 (the “Eligible Mail-In Entries”). Only one entry per household per day is accepted. Any mail-in entry improperly dated will be disqualified. Any mail-in entry that is illegible, incomplete, late or does not carry proper postage will be disqualified.

3. Sweepstakes Dates: The Sweepstakes will begin on May 31st, 2012. The prize drawing will be held based on number of sweepstakes entries starting May 16th to August 14th 2012 on the 15th and last day of each month (log ins & registrations in that time period plus Eligible Mail-In Entries).
Subsequent sweepstakes may be conducted in the future. There is no carry-over of sweepstakes entries from one sweepstakes period to the next. We may conclude the sweepstakes program at any time.

4. Prizes: The total retail value of all sweepstakes prizes is $350.00.
Seven (7) Prizes: Shred Optics sunglasses & Slytech Protection Kevlar Vest – one drawn twice a month starting in May 2012.

5. Prize Drawings: Winners will be selected at random by Anomaly Action Sports USA. based on entries obtained via log-ins & registrations from May 16th through August 14th and Eligible Mail-In Entries. The prize drawing for the sweepstakes will be held on or the 15th of the month for the first half of the month’s entries. (For example, the first drawing in June will happen on the 15th of June and the 2nd on the last day of June.

6. Odds of Winning: Each entrant’s odds of winning depend on the entrant’s number of entries via log-ins & registrations from May 16th to August 14th and Eligible Mail-In Entries relative to the total number of entries received via log-ins & registrations from May 16th to August 14th and Eligible Mail-In Entries.

7. Winner Notification: The winner will be notified via e-mail within 24 hours of the prize drawing (on or about the 15th and the last day of each month beginning May, 2012 and concluding August 2012). Winners will be required to respond to the e-mail to acknowledge receipt of the prize. If no response is obtained within 7 calendar days of notification, attempts will be made to reach the winner by phone or mail. If no response is obtained from the winner by August 31st 2012,the prize will be awarded to a replacement winner drawn at random.  Anomaly Action Sports decisions about winners are final.  Prize is not transferable.

8. Limits of Liability: Anomaly Action Sports, its partners, and subsidiaries have no responsibility whatsoever for injuries, losses, or damages of any kind that result from acceptance, possession, or use of any prize.  Anomaly Action Sports assumes no liability for lost or misdirected registration forms or survey submissions whether due to technical or computer malfunctions or otherwise. Anomaly Action Sports assumes no liability for technical or computer malfunctions of any kind. Anomaly Action Sports reserves the right to cancel the sweepstakes at any time if  our website is infected by a virus, the website is hacked or the integrity of the sweepstakes is compromised in any way.

9. Change to Rules: These Official Contest Rules are subject to change each month that the sweepstakes is conducted. Participants should review the Official Contest Rules each month.

10. Winner Responsibilities: Winners are solely responsible for the reporting and payment of any tax liabilities incurred. Winners must submit an affidavit of eligibility and compliance with the Official Contest Rules.

11. Winner Publicity:  Anomaly Action Sports may wish to publish the first name, first letter of last name, and location (city/state) of winners, and any quotation that the winner is willing to provide on our websites. However,  Anomaly Action Spots stands by our commitments of confidentiality related to personal identity and will request written permission from each winner prior to publicizing any names on the website.

12. Official Rules: For a copy of official sweepstakes rules, send a self-addressed stamped envelope to:

Anomaly Action Sports
9 Trafalgar Square, Suite 100
Nashua, NH 03063

with a written request by August 14th, 2012.

13. Winners’ List: For a list of the prizewinners, send a self-addressed stamped envelope to:

Anomaly Action Sports Summer 2012 Sweepstakes Winners’ List
Anomaly Action Sports
9 Trafalgar Square, Suite 100
Nashua, NH 03063

with a written request by September, 2012.

14. Sweepstakes sponsored by:

Anomaly Action Sports
9 Trafalgar Square, Suite 100
Nashua, NH 03063