Ted showing off the new safety technology to the press.
Didn’t make it out to ISPO at the end of January? Well, let’s just put it this way: if you weren’t on the mountain ripping it up, then you missed something. Only being up on the mountain could possibly have topped the show!
It started off with a press conference in which Ted introduced the new 2012-2013 collection to magazine, newspaper and TV reporters from all over the globe. “Oooos” and “ahhhhs” were heard when they demonstrated all the new and radically advanced Slytech 2ND SKiN XT foam that is found in most Shred helmets, as well as the Slytech back protectors. A simple drop ball test showed that the force absorption of the 2ND SKiN XT foam outperforms traditional protective material by up to a whopping 80%. That idea blew their minds.
Down at the booth, our power house pro team came down to meet and greet fans, as well as to check out all the new styles and killer technology.
Romain and Ted picking out their personal favorite goggles.
You know you’ve got a great thing going when your pros are standing in front of the gear, touching, bending, trying on all the stuff and showing unbound enthusiasm. Just eavesdropping on conversations is a trip. The 2012-2013 collection signifies an amazing leap forward in terms of safety and technology. You’ll be hearing about it in the weeks and months ahead.
Wolle Nyvelt trying on his pro model back protector.
Ted Ligety and Carlo Salmini showing off helmet safety.
Here are more sights from the press conference and Shred/ Slytech ISPO booth…
Stephan works with the SHRED and SLYTECH team and loves to ski, surf, sup and windsurf.
